How We Do It
In an industry full of murky markups, we do fine jewellery differently.
Lifelong luxury: Directly from the source
Our goal at Fenton is to create a new gold standard of sourcing and design. We responsibly hand source our colourful gemstones from the top 10% in the world and select our eco-renewable Solar Diamonds straight from the source. This gives you a wealth of luxury options and a truly unique centre stone to tell your story. By cutting out unnecessary middlemen from our supply chains, we’re able to offer you greater quality and traceability, all for better value.
Smarter supply chain: Cutting out the middlemen
Our philosophy is to cut middlemen, but never corners. By stripping out the antiquated supply chains of the industry we save you 2-5x the markup traditional jewellers add through unnecessary middlemen. Want to add £1000s every time a stone changes hands? We thought not, so our stones come directly from the source, to our team in India, to you.
No expensive store fronts
No High Mark‑ups
Heirloom quality: Uniquely yours
Our jewellery is crafted to last a lifetime and beyond, so it should be totally unique to you. Instead of an intimidating minefield of options, we built an easy online tool to choose your style and budget. Simply add an engraving and your modern heirloom is ready for your future generations to fight over.
Gold standard: Industry leading production techinques
We recognise that there is a place for both man-made and natural jewels in the industry as we look forward and are committed to bringing customers the best within each category so they can make informed and conscientious decisions.
Fully renewable solar diamonds
Responsibly sourced natural stones
950 Platinum and Recycled gold
Meet our gemmologists
Here to make it easy for you