About Us
Our Mission
Love without compromise since 2019
Fenton is a modern London jeweller that combines traditional craftsmanship perfected over generations with contemporary values; working exclusively with ethically sourced coloured gemstones, natural diamonds and sustainably grown lab diamonds. We don’t discriminate against raw materials that are sourced ethically – whatever you're interested in, you can find it here, crafted with love.
Responsibly Sourced
Certified B‑Corp
Highest Quality
We do things differently
The old school industry marketing myths such as “a ring must cost 3 months salary” have dominated our cultural psyche since the 1930s. We want to change that, with personalised jewellery crafted at a price that suits you. Whether you’re celebrating commitment, challenges or change, we are here to make that easy. Whoever you are, whoever you love, this is your everlasting heirloom.
Our Collections
We have jewellery to mark all special occasions, with our complete collection ranging from 18k gold and platinum engagement rings and wedding bands for men and women, expert-verified antique jewellery, and 14k solid gold earrings, necklaces, and bracelets. We also have an in-house bespoke design team who create any one-of-a-kind fine jewellery piece your heart desires. No stone is left unturned, worth its weight and not a penny more. Our designs are intentionally made with precision, in sleek, timeless styles with any combination of sparkling gemstone or diamond; lab or natural, coloured or clear, it’s yours to decide.
How we do it
Our customer is at the heart of everything we do, and we make sure to give you the best quality without traditional markups. This is made possible because, unlike other jewellers, we work directly with our production team in India, cutting out middleman costs and saving our Fenton customers thousands in unjust mark-ups. Alongside this, we work off a made-to-order model with only a few pieces stocked in the London showroom, so we don’t waste valuable resources and time on production that sits on the shelves; every stone is sourced just for you by our gemmologists, and every mount is moulded to its exact specifications by an artisanal metalsmith. Because special moments deserve utmost care.
Our Materials
We pride ourselves on taking a gold standard of responsibility and quality within the jewellery industry.
Recycled Gold
There is already enough gold in the world to use so we have no need to go to the dangerous methods many do to mine new supplies
Platinum
The most durable of metals, Platinum is slightly heavier and more expensive than gold, with its highly valued bright white colour
Your choice of Diamond
Naturally mined or lab-grown, whatever your budget or choice of provanance, we’ve got something for you
Countries of Origin
Emeralds
We source this iconic stone from Brazil and Zambia. Emeralds have a unique set of inclusions owing to their complex crystallisation process. Fenton Emeralds will exhibit wispy feather inclusions, mica platelets or other whitish inclusions - and no two Emeralds will ever be the same.
Garnets
This fiery stone is sourced from Canada, Sri Lanka, Thailand and the USA. Derived from the Latin ‘Granatum’, which means Pomegranate, the dark inky red Garnet is the most ancient of gemstones, dating back to 3500 BC. Garnets are the perfect choice if you’re looking at a large, beautifully saturated gemstone with few inclusions.
Rubies
We source our Rubies from Mozambique and Thailand. Red is a rare colour found in nature, and the chromium in the gemstone creates a unique set of inclusions, just like in an Emerald. Large, gem quality Rubies are rare - which means they often match or overtake Diamonds in value.
Aquamarines
Versatile, understated and incredibly beautiful - the Aquamarines are sourced from Sri Lanka, Thailand, Zambia and Mozambique.Sparkling like a crystal clear ocean, the Aquamarine was believed to be the treasure of mermaids. With its soft blue colour, the Aquamarine is a popular alternative to the Diamond.
Sapphires
Our Sapphires are sourced from Sri Lanka and Thailand, with some of our Yellow Sapphires originating in Australia. Sapphires are known for such inclusions as zoning or feathers, but their hardness results in a very high lustre, adding to their sparkle. And at 9 out of 10 on the Mohs scale, they are the perfect gemstone for daily wear.
Lab-grown Diamonds
We source many of our lab-grown Diamonds from India. With no visible difference to the naked eye this is a fully sustainable, conflict-free Diamond.
Certified B-Corp
Fenton is one of only a few jewellers in the world to achieve a B Corp certification for its commitment to meeting the highest verified standards of social and environmental performance, transparency and accountability. We are accredited Living Wage employers dedicated to the wellbeing of our employees in London and across the globe.
We worked with climate activist Alice Aedy to show you the journey of our coloured gemstones. Following each step of the process this film will take you deep into the river mines of Sri Lanka, through to our skilled team in Mumbai, highlighting at each step the care and craftmanship that goes into your jewellery.
Watch our film
'From Earth To Heirloom'
OUR CONCIERGE
OUR CONCIERGE
We don’t have a sales team, we have passionate gemmologists which we call our concierge. There’s nothing they don't know about gemstones, but not only that, they are here to chat financing, ring sizes, delivery options and anything else to make your journey with us easy. All for free! No consultation costs, just a helping hand either online or in person in our showroom.
Book Your Consultation