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How we do it
Lab-Grown Diamonds
Our sparkling lab-grown Diamonds are chemically identical to mined diamonds, with the exact same hardness (10 Mohs) and brilliance. The difference is only in their origin, which allows us to undercut the price of mined diamonds by up to 5x.
No Middleman Mark up
Our philosophy is to cut middlemen, but never corners. By stripping out the antiquated supply chains of the industry we save you 2-5x the markup traditional jewellers add through unnecessary middlemen.
Responsibly Sourced
We responsibly hand-source our colourful gemstones from the top 10% in the world, within our strict sourcing criteria. This allows us to cut out the middle-man markups typically added every time a stone changes hands.
Certified B-Corporation
Fenton is one of only a few jewellers in the world to achieve a B Corp certification for its commitment to meeting the highest verified standards of social and environmental performance, transparency and accountability.
Quality Certificate
We provide certification following best practice of all luxury retailers, GIA, IGI and HRD all accepted in the diamond and fine jewellery industry.
950 Platinum and Recycled Gold
There is already enough gold in the world to use so we have no need to go to the dangerous methods many do to mine new supplies.