Hi, I’m Laura, the founder of Fenton.

The Why
I started Fenton to give consumers fair access to high quality, responsibly produced fine jewellery.
Jewellery is deeply emotional - used to mark the milestones of our lives, to demonstrate our choices and commitments and showcase our sense of self. For thousands of years people have handcrafted jewellery and attached a great worth to these jewels. That's why I believe we shouldn’t have to pay inflated prices for quality jewellery, where middlemen charge fees without adding value.

How I got started
In 2017 I left my job without knowing where I was headed next. As I dove deeper into the fine jewellery industry and began to explore the supply chains in person, I knew that we had to do things differently.
Building a business would not be good enough if it came at the expense of others or the environment, which is a reality for much of the existing industry. This of course made things more difficult. We had to add our ethical requirements to a growing list of other standards around quality, design and value. It is still a vital part of who we are and what we stand for as a brand.

The importance of diversity and equality
As Fenton gathered pace, I realised a deep seated desire to bring greater diversity and modernity to the industry, which has traditionally portrayed a cookie-cutter view of what relationships and love look like.
I think it is not only right but necessary to portray the reality of love in all of its forms. We actively promote that “love is love”, and that “all love is equal”. It may sound like a truism but it is still not said enough or widely accepted enough and we are committed to continually asserting that we should live in a world where people can love without prejudice or persecution.

The launch to now
We launched in 2019 out of my childhood bedroom. I manned the phones, packed the boxes, and updated the website.
Two years later, Fenton is now a team of over 20 people, who come from an incredible range of brilliant companies and backgrounds. Our office overlooks one of the most iconic retail locations in London. We have self-published a collection of essays about modern love, supported hundreds of responsible miners and factory workers and most importantly, been a part of thousands of happy customer milestone moments.
I remain deeply grateful to each customer who has trusted us to be their jeweller. Fenton exists to change an industry and to open up a conversation and we’re only just getting going. I can’t wait for what is still to come.

This is a story about

LOVE CHANGE COLOUR

LOVE

Our jewellery is centered around a precious gemstone of your choice. Each stone has its own unique story: Formed by nature, crafted by hand and set in recycled 18k gold or platinum, creating the perfect ethical heirloom. Discover your unique Fenton jewellery - ethically sourced and designed by you!

Go behind the scenes

Let’s do tradition differently

At Fenton we are proud to do things differently. Fenton was founded on the belief that there must be an alternative and better way to create fine jewellery. A way that does not take away from the planet and the people that help to create it, but is built on honesty and kindness. Bringing together fine jewellery with clear conscience and honest prices is what we now call The Fenton way and how we create jewellery that not only looks good but feels good too!

Fine Jewellery

Together we create high quality modern heirlooms that will stand the test of time and keep your love story alive for generations to come. Discover luxurious fine jewellery, designed to the highest standards using only the top 5% of gemstones.

Together we create high quality modern heirlooms that will stand the test of time and keep your love story alive for generations to come. Discover luxurious fine jewellery, designed to the highest standards using only the top 5% of gemstones.

Clear Conscience

We believe in karma. We want bring transparency to the jewellery industy - empowering every person that touches our product. We oversee the whole supply chain ourselves and only source from world leaders in ethical mining.

We believe in karma. We want bring transparency to the jewellery industy - empowering every person that touches our product. We oversee the whole supply chain ourselves and only source from world leaders in ethical mining.

Honest Price

By cutting out the middlemen and unnecessary steps in the process, we are able deliver our customers an honest price that's just between you and us.

By cutting out the middlemen and unnecessary steps in the process, we are able deliver our customers an honest price that's just between you and us.

Create your jewellery

Every stone is one of a kind. Follow our simple steps to design a piece of jewellery that is as unique as your love story...

start now

Join Our Community

Become a part of the Fenton community and follow @fentonandco